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Farmers vs The Hartford: which is better for car insurance in 2026?

Farmers
The Hartford

Across our six scoring categories, Farmers comes out ahead in 1, The Hartford in 5. The Hartford edges the weighted overall score by 0.6 of a point, on the strength of price, claims satisfaction, financial strength, discounts, digital experience. That is not a reason to skip Farmers: it scores higher on complaint record, and a quote that comes in lower beats a review that scores higher. The Hartford is the safer default; Farmers is worth a quote if you are among drivers who want an agent and have specific coverage needs farmers can meet.

Farmers vs The Hartford, side by side

Category
FarmersRead the full review
The HartfordRead the full review
Overall scoreWeighted across the six categories below
Better
PriceAverage annual full-coverage premium · 25% of score
1.5$4,048/yr
Average full coverage vs. $2,356 national average
3.5$2,277/yr
Average full coverage vs. $2,356 national average
Better
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.0690/1,000
J.D. Power 2025 claims study, segment average 700
4.0716/1,000
J.D. Power 2025 claims study, segment average 700
Better
Complaint recordComplaints relative to company size · 15% of score
3.5About the expected number
Complaints relative to company size, NAIC data 2022–2024
Better
1.5Far more than expected
Complaints relative to company size, NAIC data 2022–2024
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
4.5A+
AM Best Financial Strength Rating
Better
DiscountsBreadth of published discounts · 15% of score
3.510 published*
Discounts on the carrier's own pages (*from secondary sources — carrier blocks access) · No branded telematics program found
4.010 published
Discounts on the carrier's own pages · Telematics: TrueLane
Better
Digital experienceApp ratings and self-service depth · 15% of score
4.54.84 iOS / 4.7 Android
App Store (27K ratings) and Google Play (10.8K ratings), August 2026
5.04.80 iOS / 4.6 Android
App Store (12.1K ratings) and Google Play (2.2K ratings), August 2026
Better
Availability
40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia
47 states and D.C. through the AARP program — membership required in most states, and no new business in California or Florida
Best suited to
drivers who want an agent and have specific coverage needs Farmers can meet
AARP members over 50 who value the program's specific features

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Farmers vs The Hartford across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
FarmersThe Hartford
12345Price1.53.5Claims satisfaction3.04.0Complaint record3.51.5Financial strength4.04.5Discounts3.54.0Digital experience4.55.0

Category by category

Price

The Hartford ahead

The Hartford averages $2,277/yr for full coverage against Farmers's $4,048/yr — about $1771 a year, or 147.6 dollars a month, in The Hartford's favor for this profile.

Farmers

$4,048 a year for full coverage, 72% above the national average and the most expensive carrier in this review by a wide margin.

The Hartford

$2,277 a year for full coverage, 3% below the national average. Its $748 minimum-coverage average is higher than most.

Claims satisfaction

The Hartford ahead

The Hartford takes claims satisfaction on 716/1,000 against Farmers's 690/1,000.

Farmers

690 out of 1,000, ten points below the segment average.

The Hartford

716 out of 1,000, sixteen points above the segment average and level with State Farm.

Complaint record

Farmers ahead

Farmers takes complaint record on About the expected number against The Hartford's Far more than expected.

Farmers

Close to the number of complaints expected for its size.

The Hartford

Far more complaints than expected for its size — the worst complaint record in this review, and the figure that most undercuts an otherwise good showing.

Financial strength

The Hartford ahead

The Hartford takes financial strength on A+ against Farmers's A.

Farmers

AM Best A (Excellent).

The Hartford

AM Best A+ (Superior).

Discounts

The Hartford ahead

The Hartford takes discounts on 10 published against Farmers's 10 published*.

Farmers

Roughly ten discounts, though Farmers blocks automated access to its own discounts page, so we could not verify the list or its telematics program name directly.

The Hartford

Ten published discounts, several tied to AARP membership, plus TrueLane at up to 15% for participating and up to 40% at renewal.

Digital experience

The Hartford ahead

The Hartford takes digital experience on 4.80 iOS / 4.6 Android against Farmers's 4.84 iOS / 4.7 Android.

Farmers

4.84 on the App Store and 4.7 on Google Play — the best-rated app pairing in this review, across a relatively small rating base.

The Hartford

4.8 on the App Store and 4.6 on Google Play — strong on both platforms, across a modest rating base.

So which one?

Pick Farmers if…

  • You are among drivers who want an agent and have specific coverage needs farmers can meet.
  • You want the lower complaint record — Farmers sits at About the expected number.
  • Availability fits: 40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia.
Read the full Farmers review →

Pick The Hartford if…

  • You are among aarp members over 50 who value the program's specific features.
  • Price is your first filter — The Hartford averages $2,277/yr for full coverage on our benchmark profile.
  • You care most about how a claim actually goes: The Hartford scores 716/1,000.
  • Financial strength is a priority; The Hartford holds A+ from AM Best.
Read the full The Hartford review →

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