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Farmers vs Travelers: which is better for car insurance in 2026?

Farmers
Travelers

Across our six scoring categories, Farmers comes out ahead in 0, Travelers in 4, with 2 too close to call. Travelers edges the weighted overall score by 1.3 of a point, on the strength of price, complaint record, financial strength, discounts. That is not a reason to skip Farmers: it scores higher on none of our categories, though it may still quote you less, and a quote that comes in lower beats a review that scores higher. Travelers is the safer default; Farmers is worth a quote if you are among drivers who want an agent and have specific coverage needs farmers can meet.

Farmers vs Travelers, side by side

Category
FarmersRead the full review
TravelersRead the full review
Overall scoreWeighted across the six categories below
Better
PriceAverage annual full-coverage premium · 25% of score
1.5$4,048/yr
Average full coverage vs. $2,356 national average
5.0$1,634/yr
Average full coverage vs. $2,356 national average
Better
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.0690/1,000
J.D. Power 2025 claims study, segment average 700
3.0691/1,000
J.D. Power 2025 claims study, segment average 700
Complaint recordComplaints relative to company size · 15% of score
3.5About the expected number
Complaints relative to company size, NAIC data 2022–2024
4.5Fewer than expected
Complaints relative to company size, NAIC data 2022–2024
Better
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
5.0A++
AM Best Financial Strength Rating
Better
DiscountsBreadth of published discounts · 15% of score
3.510 published*
Discounts on the carrier's own pages (*from secondary sources — carrier blocks access) · No branded telematics program found
4.511 published
Discounts on the carrier's own pages · Telematics: IntelliDrive
Better
Digital experienceApp ratings and self-service depth · 15% of score
4.54.84 iOS / 4.7 Android
App Store (27K ratings) and Google Play (10.8K ratings), August 2026
4.54.69 iOS / 4.2 Android
App Store (125K ratings) and Google Play (5K ratings), August 2026
Availability
40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia
42 states and D.C., mostly through independent agents — not available in Alaska, Hawaii, Louisiana, Michigan, North Dakota, South Dakota, West Virginia or Wyoming
Best suited to
drivers who want an agent and have specific coverage needs Farmers can meet
price-focused drivers who want a financially bulletproof insurer

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Farmers vs Travelers across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
FarmersTravelers
12345Price1.55.0Claims satisfaction3.03.0Complaint record3.54.5Financial strength4.05.0Discounts3.54.5Digital experience4.54.5

Category by category

Price

Travelers ahead

Travelers averages $1,634/yr for full coverage against Farmers's $4,048/yr — about $2414 a year, or 201.2 dollars a month, in Travelers's favor for this profile.

Farmers

$4,048 a year for full coverage, 72% above the national average and the most expensive carrier in this review by a wide margin.

Travelers

$1,634 a year for full coverage, 31% below the national average and the lowest of any carrier open to the general public.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Farmers posts 690/1,000 and Travelers 691/1,000, a difference too small to choose on.

Farmers

690 out of 1,000, ten points below the segment average.

Travelers

691 out of 1,000, nine points below the segment average. The weakest part of an otherwise strong picture.

Complaint record

Travelers ahead

Travelers takes complaint record on Fewer than expected against Farmers's About the expected number.

Farmers

Close to the number of complaints expected for its size.

Travelers

Fewer complaints than expected for its size.

Financial strength

Travelers ahead

Travelers takes financial strength on A++ against Farmers's A.

Farmers

AM Best A (Excellent).

Travelers

AM Best A++ — one of only four carriers here with the top rating, and remarkable for a company this size.

Discounts

Travelers ahead

Travelers takes discounts on 11 published against Farmers's 10 published*.

Farmers

Roughly ten discounts, though Farmers blocks automated access to its own discounts page, so we could not verify the list or its telematics program name directly.

Travelers

Eleven published discounts, though nine of the most valuable are explicitly unavailable in California.

Digital experience

Too close to call

Neither pulls ahead on digital experience: Farmers posts 4.84 iOS / 4.7 Android and Travelers 4.69 iOS / 4.2 Android, a difference too small to choose on.

Farmers

4.84 on the App Store and 4.7 on Google Play — the best-rated app pairing in this review, across a relatively small rating base.

Travelers

4.69 on the App Store and 4.2 on Google Play. Competent rather than class-leading, with a notably small Play Store rating base.

So which one?

Pick Farmers if…

  • You are among drivers who want an agent and have specific coverage needs farmers can meet.
  • Availability fits: 40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia.
Read the full Farmers review →

Pick Travelers if…

  • You are among price-focused drivers who want a financially bulletproof insurer.
  • Price is your first filter — Travelers averages $1,634/yr for full coverage on our benchmark profile.
  • You want the lower complaint record — Travelers sits at Fewer than expected.
  • Financial strength is a priority; Travelers holds A++ from AM Best.
Read the full Travelers review →

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