Mercury vs Texas Farm Bureau: which is better for car insurance in 2026?
Across our six scoring categories, Mercury comes out ahead in 1, Texas Farm Bureau in 1, with 4 too close to call. There is no overall score to compare, though: Texas Farm Bureau does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. Mercury is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.
Mercury vs Texas Farm Bureau, side by side
Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.
Category by category
Price
Too close to callTexas Farm Bureau does not release public rate data, so there is no like-for-like premium to set against Mercury's $3,472/yr. That is a real gap in the comparison, not a rounding error — treat Texas Farm Bureau's price as unknown until you have a quote in hand.
$3,472 a year for full coverage, 47% above the national average. Mercury's national average is not flattering, though its California book is where it actually competes.
Texas Farm Bureau is not included in the rate study behind every other premium in this review.
Claims satisfaction
Too close to callNeither pulls ahead on claims satisfaction: Mercury posts 701/1,000 and Texas Farm Bureau Not rated, a difference too small to choose on.
701 out of 1,000, one point above the segment average.
Not in the J.D. Power claims study, which samples only the largest insurers.
Complaint record
Texas Farm Bureau aheadTexas Farm Bureau takes complaint record on Far fewer than expected against Mercury's More than expected.
More complaints than expected for its size, based on 2021–2023 data — an older window than most carriers here.
Far fewer complaints than expected for its size — the strongest band we assign, and comfortably its best measure.
Financial strength
Mercury aheadMercury takes financial strength on A against Texas Farm Bureau's B++.
AM Best A (Excellent), with the outlook revised from negative to stable in February 2026 after the California wildfires.
AM Best B++ (Good), after downgrades from A (Excellent) to A- in April 2024 and then to B++. That is below the A- floor most comparison sites treat as a minimum.
Discounts
Too close to callNeither pulls ahead on discounts: Mercury posts 11 published and Texas Farm Bureau Not published, a difference too small to choose on.
Eleven published discounts, plus two separate usage-based programs — RealDrive for mileage and MercuryGO for driving behavior.
No discount list we could read on its own site.
Digital experience
Too close to callNeither pulls ahead on digital experience: Mercury posts 4.76 iOS / 4.0 Android and Texas Farm Bureau Not published, a difference too small to choose on.
4.76 on the App Store and 4.0 on Google Play, across one of the smallest rating bases in this review.
No app-store figures we could verify from a primary source.
So which one?
Pick Mercury if…
- You are among california drivers, where mercury's pricing is most competitive.
- Financial strength is a priority; Mercury holds A from AM Best.
- Availability fits: 11 states, concentrated in California.
Pick Texas Farm Bureau if…
- You are among texas drivers willing to join farm bureau for a low-complaint insurer.
- You want the lower complaint record — Texas Farm Bureau sits at Far fewer than expected.
- Availability fits: 1 state — Texas only, and membership is required.
Mercury vs Texas Farm Bureau, answered
The questions people ask before switching between these two.
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Averages are a starting point. Your rate is the only number that decides it.