Get my quote
Home/Compare insurers/Mercury vs Texas Farm Bureau

Mercury vs Texas Farm Bureau: which is better for car insurance in 2026?

Mercury

Across our six scoring categories, Mercury comes out ahead in 1, Texas Farm Bureau in 1, with 4 too close to call. There is no overall score to compare, though: Texas Farm Bureau does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. Mercury is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

Mercury vs Texas Farm Bureau, side by side

Category
MercuryRead the full review
Texas Farm BureauRead the full review
Overall scoreWeighted across the six categories below
Not scored
PriceAverage annual full-coverage premium · 25% of score
1.5$3,472/yr
Average full coverage vs. $2,356 national average
Not published
This company does not release public rate data
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.5701/1,000
J.D. Power 2025 claims study, segment average 700
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
Complaint recordComplaints relative to company size · 15% of score
2.5More than expected
Complaints relative to company size, NAIC data 2021–2023
5.0Far fewer than expected
Complaints relative to company size, NAIC data 2022–2024
Better
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
Better
3.0B++
AM Best Financial Strength Rating
DiscountsBreadth of published discounts · 15% of score
4.511 published
Discounts on the carrier's own pages · Telematics: RealDrive and MercuryGO
Not published
No discount list we could read on the carrier's own site
Digital experienceApp ratings and self-service depth · 15% of score
4.04.76 iOS / 4.0 Android
App Store (1.6K ratings) and Google Play (808 ratings), August 2026
Not published
No app-store presence we could verify
Availability
11 states, concentrated in California
1 state — Texas only, and membership is required
Best suited to
California drivers, where Mercury's pricing is most competitive
Texas drivers willing to join Farm Bureau for a low-complaint insurer

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Mercury vs Texas Farm Bureau across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
MercuryTexas Farm Bureau
12345Price1.5not publishedClaims satisfaction3.5not publishedComplaint record2.55.0Financial strength4.03.0Discounts4.5not publishedDigital experience4.0not published

Category by category

Price

Too close to call

Texas Farm Bureau does not release public rate data, so there is no like-for-like premium to set against Mercury's $3,472/yr. That is a real gap in the comparison, not a rounding error — treat Texas Farm Bureau's price as unknown until you have a quote in hand.

Mercury

$3,472 a year for full coverage, 47% above the national average. Mercury's national average is not flattering, though its California book is where it actually competes.

Texas Farm Bureau

Texas Farm Bureau is not included in the rate study behind every other premium in this review.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Mercury posts 701/1,000 and Texas Farm Bureau Not rated, a difference too small to choose on.

Mercury

701 out of 1,000, one point above the segment average.

Texas Farm Bureau

Not in the J.D. Power claims study, which samples only the largest insurers.

Complaint record

Texas Farm Bureau ahead

Texas Farm Bureau takes complaint record on Far fewer than expected against Mercury's More than expected.

Mercury

More complaints than expected for its size, based on 2021–2023 data — an older window than most carriers here.

Texas Farm Bureau

Far fewer complaints than expected for its size — the strongest band we assign, and comfortably its best measure.

Financial strength

Mercury ahead

Mercury takes financial strength on A against Texas Farm Bureau's B++.

Mercury

AM Best A (Excellent), with the outlook revised from negative to stable in February 2026 after the California wildfires.

Texas Farm Bureau

AM Best B++ (Good), after downgrades from A (Excellent) to A- in April 2024 and then to B++. That is below the A- floor most comparison sites treat as a minimum.

Discounts

Too close to call

Neither pulls ahead on discounts: Mercury posts 11 published and Texas Farm Bureau Not published, a difference too small to choose on.

Mercury

Eleven published discounts, plus two separate usage-based programs — RealDrive for mileage and MercuryGO for driving behavior.

Texas Farm Bureau

No discount list we could read on its own site.

Digital experience

Too close to call

Neither pulls ahead on digital experience: Mercury posts 4.76 iOS / 4.0 Android and Texas Farm Bureau Not published, a difference too small to choose on.

Mercury

4.76 on the App Store and 4.0 on Google Play, across one of the smallest rating bases in this review.

Texas Farm Bureau

No app-store figures we could verify from a primary source.

So which one?

Pick Mercury if…

  • You are among california drivers, where mercury's pricing is most competitive.
  • Financial strength is a priority; Mercury holds A from AM Best.
  • Availability fits: 11 states, concentrated in California.
Read the full Mercury review →

Pick Texas Farm Bureau if…

  • You are among texas drivers willing to join farm bureau for a low-complaint insurer.
  • You want the lower complaint record — Texas Farm Bureau sits at Far fewer than expected.
  • Availability fits: 1 state — Texas only, and membership is required.
Read the full Texas Farm Bureau review →

Mercury vs Texas Farm Bureau, answered

The questions people ask before switching between these two.

Compare real quotes from both — and 50+ others.

Averages are a starting point. Your rate is the only number that decides it.

Get my free quotes →