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American Family vs Root: which is better for car insurance in 2026?

Q: Is American Family or Root cheaper?

We cannot answer that with published data. Root does not release public rate information, so no independent study — ours included — can put a national average next to American Family's $2,785/yr. The only way to know is to quote both.

Q: Which handles claims better, American Family or Root?

Neither has a clear edge. American Family scores 702/1,000 and Root Not rated on the claims measure we use — close enough that the individual adjuster you draw matters more than the company average.

Q: Is American Family better than Root overall?

We can't put two scores side by side here. Root does not publish enough of the underlying data for us to give it an overall score — we would rather say so than compute one from the two or three figures that do exist. American Family scores 3.7 out of 5. Compare them on the individual categories above, and on the quotes you actually get.

Q: Can I switch from American Family to Root mid-policy?

Yes. Auto policies can be cancelled at any time, and most insurers refund the unused premium pro-rata — though some charge a short-rate cancellation fee, so check your policy before you cancel. The one rule worth following: get the new policy bound and in force before you cancel the old one. Even a single day uninsured can count as a coverage lapse, which raises your rate at the next renewal and, in some states, exposes you to a registration penalty.

American Family

RootNot scored

Across our six scoring categories, American Family comes out ahead in 1, Root in 0, with 5 too close to call. There is no overall score to compare, though: Root does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. American Family is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

American Family vs Root, side by side

Category

American FamilyRead the full review

RootRead the full review

Overall scoreWeighted across the six categories below

Not scored

PriceAverage annual full-coverage premium · 25% of score

2.5$2,785/yr

Average full coverage vs. $2,356 national average

Not published

This company does not release public rate data

Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score

3.5702/1,000

J.D. Power 2025 claims study, segment average 700

Not rated

Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers

Complaint recordComplaints relative to company size · 15% of score

4.5Fewer than expected

Complaints relative to company size, NAIC data 2022–2024

Better

1.5Far more than expected

Complaints relative to company size, NAIC data 2022–2024

Financial strengthAM Best Financial Strength Rating · 10% of score

4.0A

AM Best Financial Strength Rating

Not published

No AM Best rating we could verify — see the review

DiscountsBreadth of published discounts · 15% of score

5.014 published

Discounts on the carrier's own pages · Telematics: DriveMyWay and MilesMyWay

Not published

No discount list we could read on the carrier's own site

Digital experienceApp ratings and self-service depth · 15% of score

3.54.72 iOS / 3.0 Android

App Store (91K ratings) and Google Play (10.7K ratings), August 2026

Not published

No app-store presence we could verify

Availability

19 states, mostly the Midwest and West

37 states

Best suited to

Midwest drivers who bundle and use telematics

confident drivers willing to be monitored before being quoted

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

American Family vs Root across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.

American FamilyRoot

Category by category

Price

Too close to call

Root does not release public rate data, so there is no like-for-like premium to set against American Family's $2,785/yr. That is a real gap in the comparison, not a rounding error — treat Root's price as unknown until you have a quote in hand.

American Family

$2,785 a year for full coverage, 18% above the national average. American Family is priced above the market.

Root

Root is excluded from the rate study we use for every other carrier, because its pricing model does not fit a standard benchmark — your quote depends on a driving test, not a profile.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: American Family posts 702/1,000 and Root Not rated, a difference too small to choose on.

American Family

702 out of 1,000, two points above the segment average. Essentially average.

Root

Not in the J.D. Power claims study, which samples only the largest insurers.

Complaint record

American Family ahead

American Family takes complaint record on Fewer than expected against Root's Far more than expected.

American Family

Fewer complaints than expected for its size — its strongest measure.

Root

Far more complaints than expected for its size.

Financial strength

Too close to call

Neither pulls ahead on financial strength: American Family posts A and Root Not published, a difference too small to choose on.

American Family

AM Best A (Excellent).

Root

No AM Best rating, and Demotech lists it as not rated. No independent assessment of its ability to pay claims is available — the single most important thing to know about Root.

Discounts

Too close to call

Neither pulls ahead on discounts: American Family posts 14 published and Root Not published, a difference too small to choose on.

American Family

Fourteen published discounts, including several unusual ones — a loyalty discount that rewards a parent's tenure, and a young-volunteer discount.

Root

No discount list we could read on Root's own site.

Digital experience

Too close to call

Neither pulls ahead on digital experience: American Family posts 4.72 iOS / 3.0 Android and Root Not published, a difference too small to choose on.

American Family

4.72 on the App Store but 3.0 on Google Play. That Android score is among the lowest in this review and hard to overlook.

Root

No app-store figures we could verify from a primary source.

So which one?

Pick American Family if…

You are among midwest drivers who bundle and use telematics.
You want the lower complaint record — American Family sits at Fewer than expected.
Availability fits: 19 states, mostly the Midwest and West.

Read the full American Family review →

Pick Root if…

You are among confident drivers willing to be monitored before being quoted.
Availability fits: 37 states.

Read the full Root review →

American Family vs Root, answered

The questions people ask before switching between these two.

Is American Family or Root cheaper?

Which handles claims better, American Family or Root?

Is American Family better than Root overall?

Can I switch from American Family to Root mid-policy?

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