Costco vs The Hartford: which is better for car insurance in 2026?
Across our six scoring categories, Costco comes out ahead in 1, The Hartford in 2, with 3 too close to call. There is no overall score to compare, though: Costco does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. The Hartford is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.
Costco vs The Hartford, side by side
Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.
Category by category
Price
Too close to callCostco does not release public rate data, so there is no like-for-like premium to set against The Hartford's $2,277/yr. That is a real gap in the comparison, not a rounding error — treat Costco's price as unknown until you have a quote in hand.
No published premium. The rate study behind every other price on this site does not quote Costco separately, so the price category carries no score.
$2,277 a year for full coverage, 3% below the national average. Its $748 minimum-coverage average is higher than most.
Claims satisfaction
Too close to callNeither pulls ahead on claims satisfaction: Costco posts Not rated and The Hartford 716/1,000, a difference too small to choose on.
Costco is not a ranked brand in the J.D. Power 2025 claims study. American Family's 702 is measured on a different book of business and is not borrowed here.
716 out of 1,000, sixteen points above the segment average and level with State Farm.
Complaint record
Costco aheadCostco takes complaint record on More than expected against The Hartford's Far more than expected.
More complaints than expected for its size, per NerdWallet's analysis of 2022–2024 NAIC data — a worse record than American Family's own brand.
Far more complaints than expected for its size — the worst complaint record in this review, and the figure that most undercuts an otherwise good showing.
Financial strength
The Hartford aheadThe Hartford takes financial strength on A+ against Costco's A.
AM Best A (Excellent), affirmed in September 2025 for all three companies that underwrite Costco auto policies.
AM Best A+ (Superior).
Discounts
The Hartford aheadThe Hartford takes discounts on 10 published against Costco's 9 published.
Nine published auto discounts, counting the member discount itself. No usage-based program is offered through Costco.
Ten published discounts, several tied to AARP membership, plus TrueLane at up to 15% for participating and up to 40% at renewal.
Digital experience
Too close to callNeither pulls ahead on digital experience: Costco posts Not published and The Hartford 4.80 iOS / 4.6 Android, a difference too small to choose on.
No app-store figures we could attribute to the program. Policies are serviced through American Family's account system, and we could not confirm which app Costco policyholders use.
4.8 on the App Store and 4.6 on Google Play — strong on both platforms, across a modest rating base.
So which one?
Pick Costco if…
- You are among costco executive members who value guaranteed renewal.
- You want the lower complaint record — Costco sits at More than expected.
- Availability fits: 40 states, members only.
Pick The Hartford if…
- You are among aarp members over 50 who value the program's specific features.
- Financial strength is a priority; The Hartford holds A+ from AM Best.
- You expect to stack discounts — The Hartford's lineup is the broader of the two.
- Availability fits: 47 states and D.C. through the AARP program — membership required in most states, and no new business in California or Florida.
Costco vs The Hartford, answered
The questions people ask before switching between these two.
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