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Farmers vs Geico: which is better for car insurance in 2026?

Farmers
Geico

Across our six scoring categories, Farmers comes out ahead in 0, Geico in 6. Geico edges the weighted overall score by 1.3 of a point, on the strength of price, claims satisfaction, complaint record, financial strength, discounts, digital experience. That is not a reason to skip Farmers: it scores higher on none of our categories, though it may still quote you less, and a quote that comes in lower beats a review that scores higher. Geico is the safer default; Farmers is worth a quote if you are among drivers who want an agent and have specific coverage needs farmers can meet.

Farmers vs Geico, side by side

Category
FarmersRead the full review
GeicoRead the full review
Overall scoreWeighted across the six categories below
Better
PriceAverage annual full-coverage premium · 25% of score
1.5$4,048/yr
Average full coverage vs. $2,356 national average
4.0$2,023/yr
Average full coverage vs. $2,356 national average
Better
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.0690/1,000
J.D. Power 2025 claims study, segment average 700
3.5697/1,000
J.D. Power 2025 claims study, segment average 700
Better
Complaint recordComplaints relative to company size · 15% of score
3.5About the expected number
Complaints relative to company size, NAIC data 2022–2024
4.5Fewer than expected
Complaints relative to company size, NAIC data 2022–2024
Better
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
5.0A++
AM Best Financial Strength Rating
Better
DiscountsBreadth of published discounts · 15% of score
3.510 published*
Discounts on the carrier's own pages (*from secondary sources — carrier blocks access) · No branded telematics program found
5.017 published
Discounts on the carrier's own pages · Telematics: DriveEasy
Better
Digital experienceApp ratings and self-service depth · 15% of score
4.54.84 iOS / 4.7 Android
App Store (27K ratings) and Google Play (10.8K ratings), August 2026
5.04.80 iOS / 4.5 Android
App Store (4.75M ratings) and Google Play (512K ratings), August 2026
Better
Availability
40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia
All 50 states and D.C., sold direct
Best suited to
drivers who want an agent and have specific coverage needs Farmers can meet
drivers who want a low direct-sold rate and a genuinely good app

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Farmers vs Geico across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
FarmersGeico
12345Price1.54.0Claims satisfaction3.03.5Complaint record3.54.5Financial strength4.05.0Discounts3.55.0Digital experience4.55.0

Category by category

Price

Geico ahead

Geico averages $2,023/yr for full coverage against Farmers's $4,048/yr — about $2025 a year, or 168.8 dollars a month, in Geico's favor for this profile.

Farmers

$4,048 a year for full coverage, 72% above the national average and the most expensive carrier in this review by a wide margin.

Geico

$2,023 a year for full coverage, about 14% below the national average — the cheapest of the four largest insurers on our benchmark profile.

Claims satisfaction

Geico ahead

Geico takes claims satisfaction on 697/1,000 against Farmers's 690/1,000.

Farmers

690 out of 1,000, ten points below the segment average.

Geico

697 out of 1,000, three points under the segment average. Not a weakness exactly, but not a reason to choose Geico either.

Complaint record

Geico ahead

Geico takes complaint record on Fewer than expected against Farmers's About the expected number.

Farmers

Close to the number of complaints expected for its size.

Geico

Fewer complaints than its size predicts, which for the third-largest auto insurer in the country is a meaningful result.

Financial strength

Geico ahead

Geico takes financial strength on A++ against Farmers's A.

Farmers

AM Best A (Excellent).

Geico

AM Best A++, the top rating. Geico is a Berkshire Hathaway company.

Discounts

Geico ahead

Geico takes discounts on 17 published against Farmers's 10 published*.

Farmers

Roughly ten discounts, though Farmers blocks automated access to its own discounts page, so we could not verify the list or its telematics program name directly.

Geico

Seventeen published discounts with maximum values attached — up to 22% for a clean record, 25% for multi-vehicle, 25% for deployed military.

Digital experience

Geico ahead

Geico takes digital experience on 4.80 iOS / 4.5 Android against Farmers's 4.84 iOS / 4.7 Android.

Farmers

4.84 on the App Store and 4.7 on Google Play — the best-rated app pairing in this review, across a relatively small rating base.

Geico

4.8 on the App Store across 4.75 million ratings — by far the largest rating base of any insurer here — and 4.5 on Google Play.

So which one?

Pick Farmers if…

  • You are among drivers who want an agent and have specific coverage needs farmers can meet.
  • Availability fits: 40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia.
Read the full Farmers review →

Pick Geico if…

  • You are among drivers who want a low direct-sold rate and a genuinely good app.
  • Price is your first filter — Geico averages $2,023/yr for full coverage on our benchmark profile.
  • You care most about how a claim actually goes: Geico scores 697/1,000.
  • You want the lower complaint record — Geico sits at Fewer than expected.
Read the full Geico review →

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