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Farmers vs Root: which is better for car insurance in 2026?

Farmers
RootNot scored

Across our six scoring categories, Farmers comes out ahead in 1, Root in 0, with 5 too close to call. There is no overall score to compare, though: Root does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. Farmers is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

Farmers vs Root, side by side

Category
FarmersRead the full review
RootRead the full review
Overall scoreWeighted across the six categories below
Not scored
PriceAverage annual full-coverage premium · 25% of score
1.5$4,048/yr
Average full coverage vs. $2,356 national average
Not published
This company does not release public rate data
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.0690/1,000
J.D. Power 2025 claims study, segment average 700
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
Complaint recordComplaints relative to company size · 15% of score
3.5About the expected number
Complaints relative to company size, NAIC data 2022–2024
Better
1.5Far more than expected
Complaints relative to company size, NAIC data 2022–2024
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
Not published
No AM Best rating we could verify — see the review
DiscountsBreadth of published discounts · 15% of score
3.510 published*
Discounts on the carrier's own pages (*from secondary sources — carrier blocks access) · No branded telematics program found
Not published
No discount list we could read on the carrier's own site
Digital experienceApp ratings and self-service depth · 15% of score
4.54.84 iOS / 4.7 Android
App Store (27K ratings) and Google Play (10.8K ratings), August 2026
Not published
No app-store presence we could verify
Availability
40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia
37 states
Best suited to
drivers who want an agent and have specific coverage needs Farmers can meet
confident drivers willing to be monitored before being quoted

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Farmers vs Root across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
FarmersRoot
12345Price1.5not publishedClaims satisfaction3.0not publishedComplaint record3.51.5Financial strength4.0not publishedDiscounts3.5not publishedDigital experience4.5not published

Category by category

Price

Too close to call

Root does not release public rate data, so there is no like-for-like premium to set against Farmers's $4,048/yr. That is a real gap in the comparison, not a rounding error — treat Root's price as unknown until you have a quote in hand.

Farmers

$4,048 a year for full coverage, 72% above the national average and the most expensive carrier in this review by a wide margin.

Root

Root is excluded from the rate study we use for every other carrier, because its pricing model does not fit a standard benchmark — your quote depends on a driving test, not a profile.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Farmers posts 690/1,000 and Root Not rated, a difference too small to choose on.

Farmers

690 out of 1,000, ten points below the segment average.

Root

Not in the J.D. Power claims study, which samples only the largest insurers.

Complaint record

Farmers ahead

Farmers takes complaint record on About the expected number against Root's Far more than expected.

Farmers

Close to the number of complaints expected for its size.

Root

Far more complaints than expected for its size.

Financial strength

Too close to call

Neither pulls ahead on financial strength: Farmers posts A and Root Not published, a difference too small to choose on.

Farmers

AM Best A (Excellent).

Root

No AM Best rating, and Demotech lists it as not rated. No independent assessment of its ability to pay claims is available — the single most important thing to know about Root.

Discounts

Too close to call

Neither pulls ahead on discounts: Farmers posts 10 published* and Root Not published, a difference too small to choose on.

Farmers

Roughly ten discounts, though Farmers blocks automated access to its own discounts page, so we could not verify the list or its telematics program name directly.

Root

No discount list we could read on Root's own site.

Digital experience

Too close to call

Neither pulls ahead on digital experience: Farmers posts 4.84 iOS / 4.7 Android and Root Not published, a difference too small to choose on.

Farmers

4.84 on the App Store and 4.7 on Google Play — the best-rated app pairing in this review, across a relatively small rating base.

Root

No app-store figures we could verify from a primary source.

So which one?

Pick Farmers if…

  • You are among drivers who want an agent and have specific coverage needs farmers can meet.
  • You want the lower complaint record — Farmers sits at About the expected number.
  • Availability fits: 40 states, through agents — the Farmers brand left Florida in 2023 and does not write in Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, South Carolina, Vermont or West Virginia.
Read the full Farmers review →

Pick Root if…

  • You are among confident drivers willing to be monitored before being quoted.
  • Availability fits: 37 states.
Read the full Root review →

Farmers vs Root, answered

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