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Kemper vs Lemonade: which is better for car insurance in 2026?

Kemper
LemonadeNot scored

Across our six scoring categories, Kemper comes out ahead in 0, Lemonade in 0, with 6 too close to call. There is no overall score to compare, though: Lemonade does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. Kemper is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

Kemper vs Lemonade, side by side

Category
KemperRead the full review
LemonadeRead the full review
Overall scoreWeighted across the six categories below
Not scored
PriceAverage annual full-coverage premium · 25% of score
3.0$2,422/yr
Average full coverage vs. $2,356 national average
Not published
This company does not release public rate data
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
Complaint recordComplaints relative to company size · 15% of score
1.5Far more than expected
Complaints relative to company size, NAIC data 2022–2024
1.5Far more than expected
Complaints relative to company size, NAIC data 2022–2024
Financial strengthAM Best Financial Strength Rating · 10% of score
3.5A-
AM Best Financial Strength Rating
Not published
No AM Best rating we could verify — see the review
DiscountsBreadth of published discounts · 15% of score
3.56 published
Discounts on the carrier's own pages · Telematics: Kemper Co-Pilot
Not published
No discount list we could read on the carrier's own site
Digital experienceApp ratings and self-service depth · 15% of score
2.52.44 iOS / 3.6 Android
App Store (99 ratings) and Google Play (115 ratings), August 2026
Not published
No app-store presence we could verify
Availability
38 states, specialising in non-standard auto
10 states
Best suited to
drivers turned down elsewhere because of their record or credit
low-mileage drivers already using Lemonade for renters or home

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Kemper vs Lemonade across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
KemperLemonade
12345Price3.0not publishedClaims satisfactionnot publishednot publishedComplaint record1.51.5Financial strength3.5not publishedDiscounts3.5not publishedDigital experience2.5not published

Category by category

Price

Too close to call

Lemonade does not release public rate data, so there is no like-for-like premium to set against Kemper's $2,422/yr. That is a real gap in the comparison, not a rounding error — treat Lemonade's price as unknown until you have a quote in hand.

Kemper

$2,422 a year for full coverage on our standard benchmark, 3% above the national average — but Kemper's actual customers are drivers who would pay far more, or be refused outright, almost anywhere else.

Lemonade

Lemonade is not included in the rate study behind every other premium in this review.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Kemper posts Not rated and Lemonade Not rated, a difference too small to choose on.

Kemper

Not in the J.D. Power claims study, which samples only the largest insurers.

Lemonade

Not in the J.D. Power claims study, which samples only the largest insurers.

Complaint record

Too close to call

Neither pulls ahead on complaint record: Kemper posts Far more than expected and Lemonade Far more than expected, a difference too small to choose on.

Kemper

Far more complaints than expected for its size. Non-standard carriers tend to run high on this measure, which is context rather than an excuse.

Lemonade

Far more complaints than expected for its size.

Financial strength

Too close to call

Neither pulls ahead on financial strength: Kemper posts A- and Lemonade Not published, a difference too small to choose on.

Kemper

AM Best A- (Excellent). Parent Kemper Corporation is publicly traded.

Lemonade

No AM Best rating we could verify. Demotech affirmed an A' (A-prime) rating in June 2026 — a real assessment, but from a different agency on a different scale, so not comparable to the AM Best ratings shown elsewhere here.

Discounts

Too close to call

Neither pulls ahead on discounts: Kemper posts 6 published and Lemonade Not published, a difference too small to choose on.

Kemper

A shorter list than standard-market carriers, plus Kemper Co-Pilot telematics with a 10% signup discount.

Lemonade

No discount list we could read on Lemonade's own site.

Digital experience

Too close to call

Neither pulls ahead on digital experience: Kemper posts 2.44 iOS / 3.6 Android and Lemonade Not published, a difference too small to choose on.

Kemper

2.44 on the App Store and 3.6 on Google Play. The current app relaunched in mid-2026, so those scores reflect a new listing rather than a settled one.

Lemonade

No app-store figures we could verify from a primary source.

So which one?

Pick Kemper if…

  • You are among drivers turned down elsewhere because of their record or credit.
  • Availability fits: 38 states, specialising in non-standard auto.
Read the full Kemper review →

Pick Lemonade if…

  • You are among low-mileage drivers already using lemonade for renters or home.
  • Availability fits: 10 states.
Read the full Lemonade review →

Kemper vs Lemonade, answered

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