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Kemper vs Liberty Mutual: which is better for car insurance in 2026?

Kemper
Liberty MutualNot scored

Across our six scoring categories, Kemper comes out ahead in 0, Liberty Mutual in 4, with 2 too close to call. There is no overall score to compare, though: Liberty Mutual does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. Kemper is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

Kemper vs Liberty Mutual, side by side

Category
KemperRead the full review
Liberty MutualRead the full review
Overall scoreWeighted across the six categories below
Not scored
PriceAverage annual full-coverage premium · 25% of score
3.0$2,422/yr
Average full coverage vs. $2,356 national average
Not published
This company does not release public rate data
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
4.5730/1,000
J.D. Power 2025 claims study, segment average 700
Complaint recordComplaints relative to company size · 15% of score
1.5Far more than expected
Complaints relative to company size, NAIC data 2022–2024
2.5More than expected
Complaints relative to company size, NAIC data 2021–2023
Better
Financial strengthAM Best Financial Strength Rating · 10% of score
3.5A-
AM Best Financial Strength Rating
4.0A
AM Best Financial Strength Rating
Better
DiscountsBreadth of published discounts · 15% of score
3.56 published
Discounts on the carrier's own pages · Telematics: Kemper Co-Pilot
4.512 published
Discounts on the carrier's own pages · Telematics: RightTrack
Better
Digital experienceApp ratings and self-service depth · 15% of score
2.52.44 iOS / 3.6 Android
App Store (99 ratings) and Google Play (115 ratings), August 2026
5.04.79 iOS / 4.6 Android
App Store (484K ratings) and Google Play (185K ratings), August 2026
Better
Availability
38 states, specialising in non-standard auto
45 states and D.C. — not available in Alaska, California, North Dakota, South Dakota or Wyoming
Best suited to
drivers turned down elsewhere because of their record or credit
drivers who value claims handling and will quote it directly

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Kemper vs Liberty Mutual across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.
KemperLiberty Mutual
12345Price3.0not publishedClaims satisfactionnot published4.5Complaint record1.52.5Financial strength3.54.0Discounts3.54.5Digital experience2.55.0

Category by category

Price

Too close to call

Liberty Mutual does not release public rate data, so there is no like-for-like premium to set against Kemper's $2,422/yr. That is a real gap in the comparison, not a rounding error — treat Liberty Mutual's price as unknown until you have a quote in hand.

Kemper

$2,422 a year for full coverage on our standard benchmark, 3% above the national average — but Kemper's actual customers are drivers who would pay far more, or be refused outright, almost anywhere else.

Liberty Mutual

Not published. Liberty Mutual releases no public rate data, so no independent study — including ours — can put a national average against it. Any figure you see quoted for Liberty Mutual is an estimate.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Kemper posts Not rated and Liberty Mutual 730/1,000, a difference too small to choose on.

Kemper

Not in the J.D. Power claims study, which samples only the largest insurers.

Liberty Mutual

730 out of 1,000, third-highest in the J.D. Power 2025 study and thirty points above the segment average.

Complaint record

Liberty Mutual ahead

Liberty Mutual takes complaint record on More than expected against Kemper's Far more than expected.

Kemper

Far more complaints than expected for its size. Non-standard carriers tend to run high on this measure, which is context rather than an excuse.

Liberty Mutual

More complaints than expected for its size, based on 2021–2023 data — a different window from most carriers here, so not perfectly comparable.

Financial strength

Liberty Mutual ahead

Liberty Mutual takes financial strength on A against Kemper's A-.

Kemper

AM Best A- (Excellent). Parent Kemper Corporation is publicly traded.

Liberty Mutual

AM Best A (Excellent).

Discounts

Liberty Mutual ahead

Liberty Mutual takes discounts on 12 published against Kemper's 6 published.

Kemper

A shorter list than standard-market carriers, plus Kemper Co-Pilot telematics with a 10% signup discount.

Liberty Mutual

Twelve published discounts, plus a customization tool Liberty Mutual says saves 12% or more — though that is excluded in nine states.

Digital experience

Liberty Mutual ahead

Liberty Mutual takes digital experience on 4.79 iOS / 4.6 Android against Kemper's 2.44 iOS / 3.6 Android.

Kemper

2.44 on the App Store and 3.6 on Google Play. The current app relaunched in mid-2026, so those scores reflect a new listing rather than a settled one.

Liberty Mutual

4.79 on the App Store and 4.6 on Google Play across 669,000 combined ratings. Solid on both platforms.

So which one?

Pick Kemper if…

  • You are among drivers turned down elsewhere because of their record or credit.
  • Availability fits: 38 states, specialising in non-standard auto.
Read the full Kemper review →

Pick Liberty Mutual if…

  • You are among drivers who value claims handling and will quote it directly.
  • You want the lower complaint record — Liberty Mutual sits at More than expected.
  • Financial strength is a priority; Liberty Mutual holds A from AM Best.
  • You expect to stack discounts — Liberty Mutual's lineup is the broader of the two.
Read the full Liberty Mutual review →

Kemper vs Liberty Mutual, answered

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