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Mercury car insurance in Florida

Mercury writes personal auto insurance in Florida. But one thing works differently here than the national advertising suggests — the details are below.

What Mercury costs in Florida

Florida average, all insurers
$1,994 / yr
About 39% above the national average
Mercury average, nationwide
$3,472/yr
vs. $2,356 national average, full coverage
National average $2,356Florida average, all insurers$1,994 / yrMercury, national average$3,472/yr

Two different measurements, shown together for context and deliberately not combined. Neither is what Mercury would quote you in Florida.

Why there is no third number here

Those two figures measure different things, and multiplying them together would not produce a third. No public dataset publishes what Mercury specifically charges in Florida — rate filings are not compiled that way, and any site showing you that number has estimated it. We would rather show you the two real figures and be clear about what they do not tell you. The only number that describes your situation is a quote on your own ZIP code, vehicle and driving record.

What’s different about Mercury in Florida

Insurers advertise nationally and sell state by state. These are the differences Mercury publishes for Florida — worth knowing before you assume an advertised discount applies to you.

MercuryGO

Mercury's app-based driving program is offered in this state, alongside RealDrive for low-mileage drivers.

What Florida requires you to carry

Minimum liabilityPIP $10,000 / PDL $10,000

Florida requires $10,000 of Personal Injury Protection (PIP) and $10,000 of property damage liability — it does not require bodily injury liability by default, since Florida is a no-fault state. PIP covers your own medical bills after an accident regardless of fault, up to policy limits that are well below the cost of a serious injury.

Driving without the required PIP and property damage coverage in Florida carries fines, license and registration suspension, and can require an SR-22 filing to reinstate driving privileges. A coverage lapse also tends to raise your next premium.

Full Florida rates and requirements →

What moves a Florida premium most

·ZIP code and where the car sits overnight — the biggest single lever.
·Annual mileage, which most insurers weight heavily.
·Driving record over the last three years, especially at-fault claims.
·Continuous coverage history. Gaps cost more than most discounts save.
·Credit history, which factors into most insurers' models here.

How Mercury scores nationally

These are national measures — J.D. Power and NAIC do not publish per-state breakdowns at carrier level, so this scorecard describes Mercury as a company rather than its performance in Florida specifically.

Category
MercuryOur score, 1–5
PriceAverage annual full-coverage premium · 25% of score
1.5$3,472/yr
Average full coverage vs. $2,356 national average
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
3.5701/1,000
J.D. Power 2025 claims study, segment average 700
Complaint recordComplaints relative to company size · 15% of score
2.5More than expected
Complaints relative to company size, NAIC data 2021–2023
Financial strengthAM Best Financial Strength Rating · 10% of score
4.0A
AM Best Financial Strength Rating
DiscountsBreadth of published discounts · 15% of score
4.511 published
Discounts on the carrier's own pages · Telematics: RealDrive and MercuryGO
Digital experienceApp ratings and self-service depth · 15% of score
4.04.76 iOS / 4.0 Android
App Store (1.6K ratings) and Google Play (808 ratings), August 2026

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Mercury in Florida, answered

The questions Florida drivers ask about this carrier.

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