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Costco vs COUNTRY Financial: which is better for car insurance in 2026?

Q: Is Costco or COUNTRY Financial cheaper?

We cannot answer that with published data. Costco does not release public rate information, so no independent study — ours included — can put a national average next to COUNTRY Financial's $2,976/yr. The only way to know is to quote both.

Q: Which handles claims better, Costco or COUNTRY Financial?

Neither has a clear edge. Costco scores Not rated and COUNTRY Financial Not rated on the claims measure we use — close enough that the individual adjuster you draw matters more than the company average.

Q: Is Costco better than COUNTRY Financial overall?

We can't put two scores side by side here. Costco does not publish enough of the underlying data for us to give it an overall score — we would rather say so than compute one from the two or three figures that do exist. COUNTRY Financial scores 3.2 out of 5. Compare them on the individual categories above, and on the quotes you actually get.

Q: Can I switch from Costco to COUNTRY Financial mid-policy?

Yes. Auto policies can be cancelled at any time, and most insurers refund the unused premium pro-rata — though some charge a short-rate cancellation fee, so check your policy before you cancel. The one rule worth following: get the new policy bound and in force before you cancel the old one. Even a single day uninsured can count as a coverage lapse, which raises your rate at the next renewal and, in some states, exposes you to a registration penalty.

CostcoNot scored

COUNTRY Financial

Across our six scoring categories, Costco comes out ahead in 0, COUNTRY Financial in 2, with 4 too close to call. There is no overall score to compare, though: Costco does not publish enough of the underlying data to earn one, and we would rather leave it blank than build a number out of the two or three figures that happen to exist. COUNTRY Financial is the better-documented of the two, which is not the same as being the better insurer for you. Judge these two on the categories where both have real figures — and on what they actually quote you.

Costco vs COUNTRY Financial, side by side

Category

CostcoRead the full review

COUNTRY FinancialRead the full review

Overall scoreWeighted across the six categories below

Not scored

PriceAverage annual full-coverage premium · 25% of score

Not published

This company does not release public rate data

2.0$2,976/yr

Average full coverage vs. $2,356 national average

Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score

Not rated

Not ranked as its own brand in the J.D. Power 2025 claims study

Not rated

Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers

Complaint recordComplaints relative to company size · 15% of score

2.5More than expected

Complaints relative to company size, NAIC data 2022–2024

5.0Far fewer than expected

Complaints relative to company size, NAIC data 2022–2024

Better

Financial strengthAM Best Financial Strength Rating · 10% of score

4.0A

AM Best Financial Strength Rating

Not published

No AM Best rating we could verify — see the review

DiscountsBreadth of published discounts · 15% of score

3.59 published

Discounts on the carrier's own pages · No branded telematics program found

4.010 published

Discounts on the carrier's own pages · Telematics: DriverIQ

Better

Digital experienceApp ratings and self-service depth · 15% of score

Not published

No app-store presence we could verify

2.53.46 iOS / 2.9 Android

App Store (99 ratings) and Google Play (275 ratings), August 2026

Availability

40 states, members only

19 states, and not only the Midwest — Alaska, Arizona, Nevada, Oregon and Washington are all in it

Best suited to

Costco Executive Members who value guaranteed renewal

drivers who want a local agent and rarely open an app

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Costco vs COUNTRY Financial across all six categoriesScored 1–5. Longer is better in every category — the price bar already accounts for cheaper being better.

CostcoCOUNTRY Financial

Category by category

Price

Too close to call

Costco does not release public rate data, so there is no like-for-like premium to set against COUNTRY Financial's $2,976/yr. That is a real gap in the comparison, not a rounding error — treat Costco's price as unknown until you have a quote in hand.

Costco

No published premium. The rate study behind every other price on this site does not quote Costco separately, so the price category carries no score.

COUNTRY Financial

$2,976 a year for full coverage, 26% above the national average. COUNTRY is not competing on price.

Claims satisfaction

Too close to call

Neither pulls ahead on claims satisfaction: Costco posts Not rated and COUNTRY Financial Not rated, a difference too small to choose on.

Costco

Costco is not a ranked brand in the J.D. Power 2025 claims study. American Family's 702 is measured on a different book of business and is not borrowed here.

COUNTRY Financial

Not in the J.D. Power claims study, which samples only the largest insurers.

Complaint record

COUNTRY Financial ahead

COUNTRY Financial takes complaint record on Far fewer than expected against Costco's More than expected.

Costco

More complaints than expected for its size, per NerdWallet's analysis of 2022–2024 NAIC data — a worse record than American Family's own brand.

COUNTRY Financial

Far fewer complaints than expected for its size — the strongest band we assign, and COUNTRY's single best measure.

Financial strength

Too close to call

Neither pulls ahead on financial strength: Costco posts A and COUNTRY Financial Not published, a difference too small to choose on.

Costco

AM Best A (Excellent), affirmed in September 2025 for all three companies that underwrite Costco auto policies.

COUNTRY Financial

An A+ rating circulates widely, but COUNTRY's own newsroom is blocked to automated access and AM Best's site is too, so we could not read it from a primary page. We would rather show nothing than a rating we did not verify.

Discounts

COUNTRY Financial ahead

COUNTRY Financial takes discounts on 10 published against Costco's 9 published.

Costco

Nine published auto discounts, counting the member discount itself. No usage-based program is offered through Costco.

COUNTRY Financial

Around ten discounts, including an unusual engaged-or-newly-married discount for drivers aged 21 to 29, plus the DriverIQ telematics program.

Digital experience

Too close to call

Neither pulls ahead on digital experience: Costco posts Not published and COUNTRY Financial 3.46 iOS / 2.9 Android, a difference too small to choose on.

Costco

No app-store figures we could attribute to the program. Policies are serviced through American Family's account system, and we could not confirm which app Costco policyholders use.

COUNTRY Financial

3.46 on the App Store and 2.92 on Google Play — poor on both. Curiously, the separate DriverIQ telematics app rates 4.55, so the weakness is in policy servicing rather than engineering.

So which one?

Pick Costco if…

You are among costco executive members who value guaranteed renewal.
Availability fits: 40 states, members only.

Read the full Costco review →

Pick COUNTRY Financial if…

You are among drivers who want a local agent and rarely open an app.
You want the lower complaint record — COUNTRY Financial sits at Far fewer than expected.
You expect to stack discounts — COUNTRY Financial's lineup is the broader of the two.
Availability fits: 19 states, and not only the Midwest — Alaska, Arizona, Nevada, Oregon and Washington are all in it.

Read the full COUNTRY Financial review →

Costco vs COUNTRY Financial, answered

The questions people ask before switching between these two.

Is Costco or COUNTRY Financial cheaper?

Which handles claims better, Costco or COUNTRY Financial?

Is Costco better than COUNTRY Financial overall?

Can I switch from Costco to COUNTRY Financial mid-policy?

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