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Plymouth Rock auto insurance review 2026

out of 5

A Northeast specialist with the best-rated mobile app in this review, the fewest complaints for its size, and the only improving AM Best outlook here.

Massachusetts share
8.6% of Massachusetts
AM Best rating
A-
Availability
6 states in the Northeast
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A national average is not a quote. Compare Plymouth Rock against 50+ insurers on your own ZIP, vehicle, and record.

How Plymouth Rock scores

Each category is scored against a published figure, then weighted into the overall score. Where a figure is not published, we say so rather than estimate one.

Category
Plymouth RockOur score, 1–5
PriceAverage annual full-coverage premium · 25% of score
3.5$2,156/yr
Average full coverage vs. $2,356 national average
Claims satisfactionJ.D. Power 2025 claims study, out of 1,000 · 20% of score
Not rated
Below the sampling frame of the J.D. Power claims study, which covers only the largest insurers
Complaint recordComplaints relative to company size · 15% of score
5.0Far fewer than expected
Complaints relative to company size, NAIC data 2022–2024
Financial strengthAM Best Financial Strength Rating · 10% of score
3.5A-
AM Best Financial Strength Rating
DiscountsBreadth of published discounts · 15% of score
4.010 published
Discounts on the carrier's own pages · Telematics: YUBI
Digital experienceApp ratings and self-service depth · 15% of score
5.04.86 iOS / 4.7 Android
App Store (8.0K ratings) and Google Play (1.7K ratings), August 2026

Sources: average premiums from NerdWallet's August 2026 rate analysis (Quadrant Information Services), for a 35-year-old driver with a clean record and good credit in a 2023 Toyota Camry LE at 12,000 miles a year, 100/300/50 limits with $1,000 deductibles — national average $2,356. Claims satisfaction from the J.D. Power 2025 U.S. Auto Claims Satisfaction Study (segment average 700). Complaint record from NerdWallet's analysis of NAIC complaint data, 2022–2024. Financial strength from AM Best. Discounts and app data from each carrier's published pages and the Apple App Store / Google Play, retrieved August 2026. Updated August 2026.

Strengths and trade-offs

What Plymouth Rock does well

  • Best-rated mobile apps in this review: 4.86 on iOS, 4.7 on Android
  • Far fewer complaints than expected for its size
  • AM Best outlook revised to positive in March 2026 — uniquely, among carriers here
  • Two separate reward programs, YUBI telematics and Road Rewards points

Where it falls short

  • Only six Northeast states
  • AM Best A- is the lowest financial strength rating of the scored carriers here
  • Price is unremarkable — mid-pack against the national average
  • No J.D. Power claims score

The full review

Plymouth Rock Assurance writes personal auto in six Northeast states, with its strongest position in Massachusetts. It is privately held, independent, and also operates the Palisades and High Point brands in New Jersey.

It has never appeared in NAIC's published national top 25, which for a six-state carrier says more about the arithmetic than the company. In Massachusetts it wrote $633 million in 2024 and holds 8.58% of the market, fifth in the state — behind MAPFRE but ahead of most national names operating there.

Where it genuinely leads

Two places. Its complaint record sits in the "far fewer than expected" band, the best we assign. And its apps are rated 4.86 on the App Store and 4.7 on Google Play — higher than Progressive, higher than Geico, higher than anyone else here. For a carrier this size to out-rate companies with a hundred times its marketing budget on both platforms is a real signal.

Two programs, not one

YUBI is the telematics program — an app that scores how you drive.

Road Rewards is separate: a points scheme rather than a driving-behaviour discount. They are easy to conflate and they do different things, so check which one an offer refers to.

The rating is the caveat

AM Best rates Plymouth Rock A- (Excellent) — the lowest financial strength rating among the scored carriers in this review. The direction is encouraging: in March 2026 AM Best revised the outlook to positive from stable, which no other carrier here currently has. A- is a strong rating; it is simply not A or A++.

Our verdict

Plymouth Rock is the strongest small carrier in this review on everything except price. The complaint record is excellent, the apps are the best here by a distance, and it is the only carrier whose financial outlook is currently improving rather than stable or negative. In its six states it is worth quoting even though the headline premium is ordinary.

Northeast drivers who want a strong app and low complaint volume

Plymouth Rock questions, answered

The things people actually ask before switching.

Where Plymouth Rock sits in the market

Price against complaint recordWhere Plymouth Rock sits on the two measures most carriers publish. Cheaper is left, fewer complaints is up.
Far fewerthan expectedFewerthan expectedAbout whatyou'd expectMorethan expectedFar morethan expectedNational average $2,356$1.5k$2.0k$2.5k$3.0k$3.5k$4.0kAverage annual full-coverage premiumPlymouth RockCOUNTRY FinancialMAPFRETravelersShelterGeicoProgressiveAuto-OwnersNationwideChubbAmerican FamilyAmicaThe HanoverErieState FarmAllstateFarmersUSAAMercuryThe HartfordKemper

Not plotted, because no public rate data exists for them: Liberty Mutual, NJM, Clearcover, Elephant, Lemonade, Root, Texas Farm Bureau. Complaint bands from NerdWallet’s analysis of NAIC complaint data, 2022–2024 (2021–2023 for Liberty Mutual and Mercury). We show the band rather than a numeric complaint index on purpose — the per-carrier indexes published by different compilers contradict each other badly enough to be unusable, because the index is reported per underwriting subsidiary and most sources do not say which one they used.

Plymouth Rock by state

Where Plymouth Rock writes auto insurance6 of 50 states. In the unshaded states, Plymouth Rock is not an option at any price.
Writes here (6)Not available (44)See the state list

Plymouth Rock writes in 6 states. If yours is not listed, it is not an option there at any price.

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